Benchmark's 25 Point Top Dollar Marketing Plan 

Here’s a checklist of our 25 point Top Dollar Marketing Plan we will employ to quickly sell your home: 

1.     Submit your home listing for exposure to over 4,800 active agents in Middle Tennessee via Multiple Listing Service databases.

2.     Present copies of your home listing to all of our company’s active agents who each day work with bona fide buyers.

3.     Give you with PROVEN professional advice on dressing your home to show exceptionally well, and to sell for the highest possible price.

4.     Place your home with our exclusive Website which is consistently one of the first 5 sites to open when people key-word our city.  This way, you’re home will have maximum exposure to newcomers to the area.

5.     Additionally we place your home on multiple other websites which receive a total average of 16.8 million visits per month.

6.     Place your home on company weekly tour schedule to be examined by all of our agents working with motivated buyers.

7.     Promote your home with at least 4 company-sponsored local magazine and newspaper advertisements targeted specifically to home buyers – with a combined circulation of 358,000 readers.

8.     Create a custom color flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home.

9.     Create a custom “listing book” to be placed in your home for buyers to reference home features, lot, utility and tax information, neighborhood benefits, schools, shopping, medical and other buyer advantages of your home.

10. Promote your home to our company-exclusive “Top 250” selling agents PERSONALIZED mailing list.

11. Maximize showing exposure through professional signage which is specifically designed with proven strategies to motivate buyer calls.

12. Enhance convenience of buyer viewing, yet maintaining security for you and your family by placing your home on a MLS Lockbox.

13. Promote your home through public Open Houses.

14. Promote your home by distributing color flyers, brochures, and making personal announcements to real estate board meetings.

15. Educate you and your buyers on the numerous financing plans to make buying your home EASY!

16. Suggest constructive changes to your home to make it more appealing…and a higher-priced sale more likely to interested buyers.  Many of these suggestions can capture up to $10 for every $1 invested.

17. Send a personalized letter to all residents in your neighborhood promoting the features and lifestyle benefits of your home – studies have shown many homes sell because neighbors referred friends and acquaintances.

18. Keep you educated and up to date on listing and selling market conditions in your area.

19. Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc. via a special report mailed to you each week.

20. Ensure your home security by tracking all home showing agents and the public using special sign-in sheets.

21. Follow-up on all agent showings to answer questions and motivate interested buyers to pursue your home.

22. Ensure than any offers from buyers are pre-qualified and capable of closing on the purchase – thus saving you time and money from unqualified buyers,

23. Actively represent YOU in contract negotiations with buyers to help get the highest selling price for your home, and minimize any stress incurred in selling your home.

24. Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.

25. Personally deliver your proceeds check at the closing of your home.